Adidas SLVR, SS12 video campaign

by Andrew

Video taken from Adidas SLVR

Adidas SLVR, the functional-fashion offshoot, have lanched their spring summer campaign. Shot by Willy Vanderperre, the video makes no secret of the collection’s roots in the minimal and highly technical fencing uniform.

In a sport where poise and form are key, the uniform lends itself well to being stylised in a fashion context with form-fitting blouson jackets, contrast belted ties and buckle detailing recurring throughout the collection.